Velocity Credit Union is a trusted financial institution based in Austin, Texas, offering a full range of banking services to its members. With a focus on customer service and community engagement, Velocity strives to provide an accessible, modern, and user-friendly digital banking experience.

The Challenge: Navigating an Outdated Digital Experience

Velocity Credit Union’s existing website was outdated, making it difficult for users to find information quickly and navigate essential banking services. The site lacked a modern design, suffered from inconsistent branding, and was not fully optimized for mobile devices. Additionally, key banking features were not as intuitive as they could be, leading to frustration and decreased user engagement.

The Solution: A Modern, Scalable Redesign Focused on User Needs

Our goal was to redesign the Velocity Credit Union website with a user-first approach. We focused on improving navigation, creating a modern and accessible design, and implementing a modular system for consistent branding and future scalability. The redesign aimed to enhance usability, making online banking effortless for both existing members and potential new customers.

Modular Design System

• Created reusable design components to maintain brand consistency across the website.
• Allowed for easier updates and scalability for future website enhancements.

Enhanced Navigation & Information Architecture

• Simplified the menu structure for easier access to key banking services.
• Implemented a clear content hierarchy to guide users to relevant sections quickly.

Mobile-First Optimization

• Ensured seamless responsiveness across all devices, from desktops to smartphones.
• Improved mobile usability by optimizing touch interactions and reducing load times.

User-Centric Call-to-Actions (CTAs)

• Designed clear and action-driven CTAs to improve conversions, such as loan applications and new account sign-ups.
• Strategically placed CTAs to encourage engagement without overwhelming users.

Accessibility & Compliance

• Integrated ADA-compliant design practices, including proper color contrast and keyboard navigation.
• Improved readability with larger fonts and better spacing, making information easier to digest.

Results: A Better Banking Experience for Users

The redesigned website for Velocity Credit Union resulted in improved user satisfaction, increased online applications, and better overall engagement. The modular design system provided long-term scalability, ensuring that future updates could be implemented efficiently while maintaining brand consistency. By prioritizing accessibility and usability, the new site offers a seamless experience for all users, reinforcing Velocity’s commitment to exceptional customer service.

My Role

• Leading the user experience strategy and design direction for the website redesign.
• Conducting UX research to identify pain points and optimize the user journey.
• Designing wireframes and high-fidelity prototypes to communicate design solutions.
• Implementing a modular design system to ensure consistency and scalability.
• Collaborating closely with developers to bring the design vision to life.
• Ensuring accessibility best practices were met to create an inclusive digital experience.