The Texas Department of Agriculture partnered with us to champion the rich seafood offerings of the Texas Gulf Coast. From shrimp and blue crab to oysters and finfish, the campaign aimed to promote the sale and consumption of these regional treasures. Our comprehensive approach included digital marketing, magazine print advertising, and a dynamic website that served as the heart of the campaign.

The Challenge: Creating an Engaging Digital Hub for Texas Seafood Lovers

The Texas Department of Agriculture needed a website that could effectively promote Texas Gulf Seafood while educating consumers about its benefits. The challenge was to design a platform that not only showcased the fresh and sustainable seafood options available but also connected users with local seafood markets and restaurants.

The Solution: A Visually-Driven, User-Centric Seafood Experience

We designed and developed a website that combined stunning imagery, intuitive navigation, and compelling storytelling to engage users and drive interest in Texas Gulf Seafood. The website served as a central hub for seafood lovers, offering recipes, nutritional information, and local restaurant promotions.

Immersive Visual Storytelling

• Utilized high-quality imagery to create an engaging and appetizing experience.
• Designed an interactive homepage with bold visuals to highlight key seafood varieties.
• Incorporated subtle animations to enhance the storytelling experience without overwhelming the user.

Streamlined User Navigation

• Developed a clear, structured layout to guide users to key sections like recipes, seafood benefits, and local markets.
• Implemented an intuitive menu design, ensuring easy access to relevant content.
• Optimized for both desktop and mobile users, creating a seamless experience across devices.

Restaurant & Market Finder

• Designed an interactive map to help users locate seafood markets and restaurants serving Texas Gulf Seafood.
• Created an easy-to-use filtering system to sort by location, seafood type, and restaurant offerings.
• Ensured accessibility and responsiveness, allowing users to find seafood options on the go.

Performance & Accessibility Optimization

• Implemented fast-loading images and optimized assets to enhance website performance.
• Ensured ADA compliance with clear typography, high contrast, and keyboard-friendly navigation.
• Tested across multiple devices and browsers to provide a consistent user experience.

Results: A Digital Platform that Drove Engagement & Awareness

The Texas Gulf Seafood website successfully positioned Texas seafood as a premium and sustainable choice for consumers. The visually rich and user-friendly experience increased user engagement, drove traffic to featured restaurants and markets, and supported the broader digital marketing and print advertising campaign. By creating an immersive and informative digital space, we connected consumers with the freshest flavors Texas has to offer.

My Role

• UX Research & Strategy: Conducted research to understand user behaviors, needs, and motivations.
• Wireframing & Prototyping: Created low- and high-fidelity wireframes to define the website structure and user flow.
• UI Design & Visual Aesthetics: Designed an intuitive interface with an emphasis on visual storytelling and brand alignment.
• Collaboration & Development Support: Worked closely with developers to implement a responsive, high-performance website that met all design and accessibility standards.