Texas Co-op Power magazine is a widely distributed publication celebrating Texas culture, history, and lifestyle, reaching over 3 million readers through electric cooperatives. The magazine features engaging stories, practical tips, and stunning photography that capture the essence of Texas life.

The Challenge: Creating a Seamless Transition from Print to Web

Texas Co-op Power wanted to expand its reach by creating an engaging digital experience that mirrored the quality and aesthetic of its print publication. The goal was to ensure that high-quality photography and engaging content translated well to an online format while also providing location-specific content to readers based on their cooperative membership. Additionally, the magazine needed a way to offer full editions for download without compromising accessibility.

The Solution: A Cohesive and Dynamic Web Experience

In collaboration with their magazine designer, I helped transform Texas Co-op Power’s online presence by developing a website that seamlessly integrated with their print identity. Key enhancements included:

Consistent Visual Identity

We maintained the look and feel of the print magazine by incorporating typography, colors, and layouts that aligned with the publication’s branding.

Emphasis on High-Quality Photography

Large imagery and interactive galleries were implemented to bring the magazine’s visual storytelling to life.

Location-Specific Content Delivery

A login system was developed to provide customized articles based on users’ electric cooperative membership, ensuring relevance for every reader.

Flexible Content Access

Readers can now browse articles online or download full PDFs of the magazine, making content easily accessible on different platforms.

Results: A Digital Experience That Engages and Informs

The redesigned Texas Co-op Power website successfully bridges the gap between print and digital, delivering an engaging experience that aligns with the magazine’s reputation for high-quality storytelling. By enhancing usability and incorporating interactive elements, the new website keeps readers engaged while ensuring they can easily access and explore the magazine’s content.

My Role

• Conducting research to identify user needs and optimize the online reading experience.
• Designing wireframes and prototypes to ensure intuitive navigation and content structure.
• Implementing a visual system that aligns the print and digital experiences.
• Collaborating with developers to ensure smooth functionality and accessibility.
• Enhancing interactivity with features like galleries and location-based content delivery.