The National Propane Gas Association (NPGA) represents propane companies and their customers across the United States, advocating for clean energy innovation. NPGA supports its members through education, advocacy, and industry leadership.

The Challenge: Outdated Website Hindering Member Engagement

NPGA’s website was outdated, difficult to navigate, and lacked the functionality required to support its members effectively. The organization needed a modern digital experience that streamlined communication, improved accessibility, and provided a robust platform for members to access critical resources.

The Solution: A Modern, User-Centric Digital Experience

Through a user-first approach, we redesigned NPGA’s website to enhance usability, introduce new functionalities, and create a seamless experience for diverse user groups. The transformation included a custom event calendar, private member areas, and an intuitive navigation system.

User Research & Discovery: Understanding Member Needs

• Conducted stakeholder interviews and user surveys to identify pain points.
• Performed a competitive analysis to benchmark industry best practices.
• Developed personas to represent different member types and their needs.

Intuitive Information Architecture: Simplifying Navigation

• Reorganized site structure to improve content discoverability.
• Implemented a mega-menu for quick access to key resources.
• Streamlined navigation for logged-in users to access private content easily.

Interactive Custom Event Calendar: Enhancing Member Engagement

• Designed a dynamic calendar with filters to help members find relevant events.
• Enabled event registration and personalized reminders.
• Created an intuitive mobile-responsive layout for easy access on any device.

Private Member Areas: Secure & Personalized Content

• Developed role-based access to provide exclusive content to different member groups.
• Designed a clean, user-friendly dashboard for a personalized experience.
• Ensured seamless integration with NPGA’s existing systems for authentication.

Usability Testing & Iteration: Refining the Experience

• Conducted usability testing.
• Gathered feedback to refine UI elements and improve user flows.
• Implemented accessibility best practices to ensure an inclusive experience.

Results: A Streamlined & Engaging Digital Platform

The redesigned NPGA website significantly improved member engagement and usability. Users now have an intuitive, accessible platform that enhances their ability to connect with industry resources and events. The addition of private member areas and a custom event calendar elevated the overall experience, fostering greater interaction within the propane industry.

My Role:

• User Research & Strategy: Stakeholder interviews and surveys
• Wireframing & Prototyping: Created low-to-high fidelity wireframes and interactive prototypes.
• Information Architecture: Developed a clear and scalable site structure.
• UI Design & Accessibility: Designed a modern, user-friendly interface with WCAG-compliant accessibility.
• Usability Testing & Refinements: Led testing sessions to validate design decisions and optimize the user experience.