McLane Company Inc.

Bringing Supply Chain Efficiency to Life: A Dynamic Website Redesign for McLane Company

The Challenge: Outdated Digital Experience in a Fast-Paced Industry

McLane Company Inc., a leading supply chain services provider, delivers grocery and foodservice solutions to thousands of businesses nationwide. Despite their industry leadership, McLane’s website lacked the dynamic energy and intuitive functionality needed to reflect their innovation and operational efficiency. The site was static, with minimal movement, complex navigation, and a lack of engaging interactions, making it difficult for users to explore McLane’s services effectively.

The Solution: A Modern, Motion-Driven UX Strategy

To align McLane’s digital presence with their fast-moving industry, we executed a full website redesign focused on usability, movement, and modern aesthetics. Our goal was to create a seamless, engaging experience that reflects McLane’s operational speed, reliability, and innovation.

Wireframing for a Seamless User Flow

Developed comprehensive wireframes to ensure intuitive navigation and logical content structure.
Focused on optimizing user pathways for prospective clients, partners, and job seekers.

Integrating Motion and Interactive Elements

Implemented subtle animations and microinteractions to bring the site to life.
Used dynamic transitions to create a sense of movement that mirrors McLane’s supply chain operations.

Streamlined Information Architecture

Simplified complex service categories to enhance discoverability.
Designed clear CTAs (Call-to-Actions) to drive conversions and engagement.

Modern Visual Identity and Responsive Design

Updated typography, color schemes, and imagery to create a fresh, modern look.
Ensured a fully responsive design for a consistent experience across all devices.

Enhanced Accessibility and Performance Optimization

Improved page load speed and mobile performance for a frictionless experience.
Implemented ADA-compliant accessibility features to ensure inclusivity.

Results: A Digital Experience That Matches McLane’s Operational Excellence

The redesigned website successfully translated McLane’s efficiency and innovation into an engaging digital experience. The integration of motion, enhanced navigation, and a modern design strengthened McLane’s brand positioning while improving usability and engagement for clients and partners alike.

My Role

Leading the UX strategy and wireframing process to optimize user journeys.
Designing a visually engaging website with motion elements that reflect McLane’s fast-paced operations.
Enhancing usability with an intuitive information architecture and clear CTAs.
Collaborating with developers to implement animations and responsive design features.
Ensuring accessibility compliance and optimizing performance for a smooth user experience.