GPA Midstream’s “Let’s Clear the Air” website serves as an educational hub dedicated to fostering meaningful conversations about the energy transition. The platform addresses the complexities of shifting toward sustainable energy sources, including cost, reliability, security, and growing energy demands. By dispelling misconceptions and highlighting the midstream sector’s role in enabling this transition, the site encourages informed discussions on the future of energy.

The Challenge: Communicating Complex Energy Concepts to a Diverse Audience

The energy transition is a highly technical and often polarizing topic, filled with misconceptions about cost, reliability, and sustainability. GPA Midstream needed a platform that could break down these complexities in a way that resonated with a broad audience—including industry professionals, policymakers, and everyday consumers. The challenge was not just to present factual information but to do so in an engaging and accessible way, fostering meaningful conversations that could lead to a more informed public perception.

The Solution: A Data-Driven, Interactive Digital Experience

We designed a visually compelling website that makes complex energy topics easy to understand through clear navigation and user-friendly content. To enhance engagement, we incorporated dynamic data visualizations that present key insights in an interactive way. Additionally, we developed a structured content strategy that strikes the right balance between factual accuracy and accessibility, ensuring the information is approachable for a broad audience.

Interactive Data Visualizations

• Developed animated charts and graphs to illustrate energy production, consumption, and transition metrics.
• Enabled user interaction with real-time data updates for deeper engagement.
• Designed visual storytelling elements to make statistics more relatable and impactful.

User-Centric Navigation & Experience

• Structured the website for seamless information flow, ensuring users can easily access relevant topics.
• Developed clear, intuitive menus and call-to-action elements to guide users through key discussions.
• Optimized the design for mobile responsiveness, ensuring accessibility across all devices.

Content Strategy & Accessibility

• Crafted concise, well-structured content that simplifies complex industry jargon for general audiences.
• Integrated multimedia elements such as infographics and explainer videos to enhance comprehension.
• Ensured ADA compliance, making the website accessible to all users, including those with disabilities.

Results: A Platform for Informed Discussions & Action

• Increased user engagement through interactive elements and intuitive content structure.
• Strengthened GPA Midstream’s role as a thought leader in energy transition discussions.
• Enhanced public awareness of midstream energy’s impact, bridging knowledge gaps between industry professionals and consumers.

My Role

• Led UX/UI design strategy to create an engaging and informative platform.
• Developed wireframes and prototypes to ensure a seamless user experience.
• Collaborated with developers to implement dynamic visualizations and interactive features.
• Designed a content structure that balances technical accuracy with user accessibility.
• Ensured the final product aligns with GPA Midstream’s mission to educate and inspire action on energy transition topics.