Homesite Designs provides build-ready plans for individuals looking to create their dream homestead or family retreat. Their platform allows customers to configure plans and interiors to match their lifestyles while embracing outdoor living. To bring their unique approach to market, they needed an intuitive e-commerce website that streamlined the blueprint selection and purchasing process.

The Challenge: Creating a Digital Shopping Experience for Home Plans

Homesite Designs needed a digital presence that clearly conveyed their vision while offering a seamless way for customers to explore and purchase home plans. The site had to be visually inviting, easy to navigate, and optimized for conversion—ensuring potential buyers could quickly understand the value of the service and take action. Additionally, they required brand development that reflected their warm, family-oriented approach to homebuilding.

The Solution: A Warm, Engaging, and Conversion-Focused Website

We crafted a compelling brand identity centered around the concept of a fireside chat—a place where families gather and plan for the future. This warm and inviting aesthetic was carried through the website’s design, using earth tones, high-quality photography, and a thoughtfully curated video. The site’s landing page was optimized for conversions, featuring clear calls to action, an intuitive layout, and persuasive storytelling that helped users envision their dream homes. Behind the scenes, we implemented advanced analytics tracking to monitor engagement and refine the user journey over time.

Brand Identity & Visual Design

• Developed a warm, inviting brand inspired by family gatherings and outdoor living.
• Selected a color palette and typography that conveyed comfort, trust, and craftsmanship.
• Designed a cohesive visual style across the website to create an immersive experience.

Conversion-Optimized Website

• Crafted persuasive messaging that clearly outlined the value of Homesite Designs’ services.
• Featured a high-quality video and photography to help visitors visualize their future homes.
• Implemented clear, engaging calls to action to drive blueprint purchases.

E-Commerce Functionality & Analytics

• Designed an intuitive browsing experience to help users easily explore and compare home plans.
• Integrated a seamless checkout process for purchasing blueprints.
• Set up analytics tracking to monitor conversions and optimize user engagement.

Results: A Strong Digital Foundation for Growth

The new website provided Homesite Designs with a strong digital foundation to bring their vision to market. With a compelling brand identity and a user-friendly shopping experience, they could effectively connect with their audience and drive sales. The addition of analytics tracking allowed them to refine their strategy over time, ensuring continued success as their business grows.

My Role

• Led the UX/UI design process, from wireframes to high-fidelity prototypes, ensuring an intuitive and visually compelling experience.
• Developed the brand identity, crafting a design system that aligned with Homesite Designs’ values and audience.
• Designed and optimized the conversion-focused landing page to drive engagement and sales.
• Collaborated with developers to ensure seamless implementation of the design vision.
• Integrated user research insights to refine the experience and improve customer interactions.