Homesite Designs, based in Austin, Texas, provides build-ready plans for individuals looking to create their dream homestead or family retreat. Their unique approach allows customers to configure plans and interiors to suit their lifestyles while maximizing outdoor living experiences. From selecting the number of structures to customizing interiors, Homesite Designs makes creating a personalized living space simple and accessible.
We partnered with Homesite Designs to bring their vision to life through an e-commerce website where customers can explore and purchase blueprints. I designed a warm, and inviting brand inspired by the concept of a fireside chat—a place where families gather and connect. The website included a conversion-focused landing page featuring high-quality photos and a video edited to align with the brand’s messaging, helping visitors envision their future homes. Behind the scenes, we implemented robust analytics tracking to monitor engagement and conversions, ensuring Homesite Designs could effectively connect with their audience and bring this innovative service to market.