Beef Loving Texans is a campaign dedicated to promoting beef in Texas, offering a wealth of delicious recipes that encourage home cooks to enjoy beef in various culinary creations. With a focus on driving traffic to these recipes, the website integrates blog posts and video content, including a popular Hulu series, to engage visitors and inspire them to bring more beef into their kitchens.
When we partnered with Beef Loving Texans, we were tasked with updating a website that, while visually appealing, had several navigation issues that made it difficult for users to find the recipes. By utilizing tools like Hotjar, we identified pain points and mapped out complex areas of the site. We then redesigned the website with a focus on improved user experience, ensuring the recipes were easy to find and accessible. The updated design also aligned with the refreshed brand, making the site more engaging and functional, ultimately driving more traffic and helping boost beef sales in the real world.